Have you started business planning for 2024? The last few months of the year can get hectic, between trying to close out the end of the quarter strong and mapping out your plan to ramp things up in the new year. One area that small business owners often skip over when creating their new year strategy is cyber security planning.

The holiday season is in full swing, which means so are the cybercriminals! While you’re making holiday gift lists, they’re plotting and scheming new ways to take advantage of unsuspecting online shoppers. Holiday phishing scams have become an all-too-common threat, targeting customers to steal personal information, financial data and even identities.

One of the most commons questions we get from new prospective clients calling our office is “What do you guys charge for your IT services?”

While price certainly needs to be one consideration, it’s extremely important you make an informed decision and choose the right IT services company instead of using price as the main deciding factor.

“That won’t happen to me” is something many business owners say when discussing cyber-scams and the need for adequate protections for their business, but these days it’s getting to be a really, really stupid statement that you definitely don’t want your clients, employees and banker to hear.

There is one extremely common threat to our security that nearly everyone has witnessed but hardly anyone talks about – bad bots. These silent attackers are often thought of as annoying spam accounts posting computer-generated comments online. They are so common that most of us tend to scroll by them without noticing, but in reality, bad bots are much more dangerous, particularly for business owners.

When you run your own business, it feels like there are never enough hours in the day. Even when you start early and end late, there’s always something else, another e-mail or task, nagging for your attention. If you want to be productive, and ultimately successful, it’s important to prioritize what tasks you’ll allow to fill your schedule.

It’s a special kind of relentless attack all business owners and managers face: the persistent, crazy, chaotic assault on your time and attention. No one is immune, and every business deals with it.

Some leaders handle the constant pressure on their attention brilliantly, keeping the team organized and highly productive.

What if you discovered that all of the hard work, investments and time you’ve put into growing your business is at risk due to a failure of your outsourced IT company, or possibly even your well-meaning (but overburdened) IT department? If you were exposed to that level of risk, wouldn’t you want someone to tell you about it?

This article is that wake-up call.

College has changed since many of us were students. Years ago, we’d be shuffling from class to class, holding a single notebook and a pencil for scribbling down notes. There wasn’t as big a risk of photos or data being stolen online.

That’s no longer the case.

Cybercriminals know the easiest way to sneak under your radar is to pretend to be a brand you know and trust. These large companies have spent years on marketing, customer service, branding and consistency to build a trustworthy reputation, and hackers leverage this to go after you.